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Welcome to Offer Mastery! 💫
Your Step-by-Step Framework to Crafting Life-Changing Offers through Customer Discovery
Assess What You Already Know
What to Expect & How to Complete Part I
Introduction to Customer Discovery & Your Ideal Client Avatar (ICA)
Lesson 1: What's an ICA? (Video Lesson)
Lesson 2: What is Customer Discovery & Why Your Shouldn't Skip It (Video Lesson)
Lesson 3: How to Complete Customer Discovery (Video Lesson)
Lesson 4: Why You Should Research Your Competition (Video Lesson)
Lesson 5: How Do You Organize & Use the Data? (Video Lesson)
Lesson 6: Putting Everything Together
Welcome to Part II: Building Your Offer
Lesson 1: What is an offer?
Lesson 2: Building Your Offer: The Brainstorm
Lesson 3: Perceived Problems & Solutions
Lesson 4: Features & Emotional Benefits
Lesson 5: Naming Your Offer
Lesson 6: Is your offer aligned with you?
Lesson 7: Review & Next Steps
Congratulations! 🥳
How to Ask Non-Leading Questions for Better Customer Discovery
Continue Growing Your Business with Expert Support & Supportive Community
